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CercleS LSP Focus Group Webinar Series
March 12, 2025 @ 4:00 pm - 5:00 pm
FreeDear colleagues,
It is our pleasure to announce the first webinar of what we hope to become a regular series for and by the members of our CercleS LSP Focus Group.
It will take place on Wednesday 12th March 2025 at 4:00 PM GMT (UK Time) / 5:00 PM CET.
The Zoom link is the following: https://cam-ac-uk.zoom.us/j/83447417936?pwd=ZIObxjf5rUoVP3Z3ZbeCBSlwHe0koK.1
Meeting ID: 834 4741 7936
Passcode: 542656
The presenters will be Zhanna Kozmenko-Ihssen (Durham University) and Astrid Hermes (Exeter University).
They will share key insights from their project “What’s in a Name,” which ran from October to December 2024.
This initiative of the “German for Business Network UK” group brought together students learning German—either as part of their degree or as an elective module—from five UK universities: Durham, Swansea, Cambridge, Exeter, and the University of East Anglia. Collaborating across institutions, students engaged in a task designed to simulate the operations of a marketing agency.
In this simulation, students from one university acted as the client, while those from another took on the role of the marketing agency.
The goals were to:
- Enhance German language skills by applying them to real-life tasks,
- Encourage collaboration between universities,
- Build transferable skills for career success, and
- Strengthen intercultural communication and language use in professional contexts.
The presenters look forward to discussing the project’s outcomes, sharing their experiences and exploring its opportunities in the future.
Best wishes,
David Tual (he/him). Professor of Language Education. Director of the Centre for Languages and Inter-Communication (CLIC)
Cambridge University Department of Engineering
Benoit Guilbaud. Language Pathways Convenor | Associate Professor in French | Room Arts B256 | Department of Language Studies | The University of Sussex |